Last Updated: October 5, 2025

This Policy applies to individuals in the United States who interact with our website, landing pages, lead forms, marketing, and related services (collectively, the “Site” and “Services”).

• Who We Are

  • Controller/Business: Paula Pantaleo, Inc. (“RISE Luxury Group”, “we,” “us,” or “our”)

  • Address: 201 Columbine Street, Suite 200 | Denver, CO 80206

  • Privacy Contact: [email protected] | (720) 706-7233

  • Service Provider: Smart Listing Suite, powered by BizPilot 360 (“SLS”), provides the underlying software and services that power this site as our service provider/processor.
    

• Scope and Relationship with SLS

  • We are the “Controller”/“Business” for personal information collected via our Site. SLS and other vendors act as our “Service Providers”/“Processors,” handling personal information on our behalf and under our instructions. This Policy does not govern SLS’s own corporate website or services, nor our offline activities beyond the Site.
    

• Information We Collect

  • Information you provide: name, email, phone, property interests, preferences; messages; form and chat submissions; showing or CMA requests; transaction-related details you provide.

  • Business/transaction data: service inquiries, referral info, offers, escrow or closing-related communications.

  • MLS/IDX data displayed: property details and listing information from MLS sources (see Terms for usage limits).

  • From third parties: lead sources, ad platforms, analytics providers, social networks you engage with, MLS/IDX vendors, and publicly available sources, consistent with law.

  • Automatic collection: we, our ad/analytics partners, and service providers may log:

    • Device data: OS, browser, device type, IP address, language, general location (city/state/region), screen resolution, identifiers (including for advertising), network info.

    • Online activity data: pages/screens viewed, navigation paths, time on site, clicks, referring/exit pages, timestamps, and email engagement.

  • Technologies used:

    • Cookies and similar technologies;

    • Local storage (e.g., HTML5);

    • Web beacons/pixel tags/clear GIFs. See our Cookie Policy for details and your choices.
      

• How We Use Information

  • Provide, operate, secure, and improve the Site and Services.

  • Respond to inquiries; schedule showings; provide property info, CMAs, and related real estate services.

  • Personalize content, recommendations, and communications.

  • Send transactional and service communications; if enabled and permitted by law, send marketing and promotional communications including via email, calls, and SMS (some messages may use automated dialing, prerecorded or artificial voices). Consent is not a condition of purchase. You can opt out as described below.

  • Compliance, fraud prevention, and safety; enforce our Terms and policies.

  • Create anonymous/de-identified data by removing personal identifiers; we may use and share such data for lawful business purposes (e.g., analytics, research, performance).
    

• How We Share Information

  • Service providers/processors: SLS (Smart Listing Suite/BizPilot 360) and other vendors for hosting, CRM, email/SMS, analytics, ads, compliance, payments, and security, acting under our instructions.

  • Real estate counterparties and related professionals you engage with or request we engage (e.g., other agents/brokers, escrow/title, lenders, inspectors, stagers, photographers).

  • Professional advisors: lawyers, auditors, insurers, and bankers under confidentiality as appropriate.

  • Legal/compliance: to comply with law, lawful requests, and to protect rights, property, and safety.

  • Business transfers: as part of a merger, acquisition, financing, reorganization, or sale of assets. We will require the recipient to honor this Policy or a successor policy that is materially similar.

  • We do not sell personal information for money. If we use advertising or analytics partners that constitute “sharing” or “targeted advertising” under certain state laws, you may opt out via the cookie banner preferences and the “Your Privacy Choices” link if enabled.

  • We will not disclose phone numbers and SMS consent to third parties for their marketing or promotional purposes.
    

• Cookies and Tracking

  We use cookies, local storage, and web beacons for essential operations, analytics, and advertising/retargeting (if enabled). Manage preferences via our cookie banner and your browser settings. We honor legally required global privacy control (GPC) signals where applicable. We do not respond to browser Do Not Track (DNT) signals at this time.
  

• Your Choices

  • Email marketing: unsubscribe via links in emails or contact [email protected].

  • Calls/SMS: reply STOP to opt out; HELP for help. Msg & data rates may apply. Frequency varies. Consent not a condition of purchase.

  • Cookies/Ads: use our cookie banner to accept/reject non-essential cookies; use industry opt-outs (e.g., NAI/DAA). Preferences are device and browser specific.

  • State privacy rights: Depending on your state, you may have rights to request access, correction, deletion, portability, and to opt out of targeted ads or “sharing/sale.” Submit requests to [email protected] with “Privacy Request” in the subject. We may need to verify your identity. Authorized agents may submit requests as permitted by law.
    

• Data Retention

  We retain personal information as needed for the purposes outlined in this Policy, including to provide Services, comply with legal obligations, resolve disputes, enforce agreements, and as otherwise stated in our internal data retention schedules.
  

• Data Security

  We employ reasonable administrative, technical, and physical safeguards appropriate to the nature of the information. No method of transmission or storage is 100% secure.
  

• Children’s Privacy

  Our Services are not directed to children under 13, and we do not knowingly collect personal information from them. If we learn we have collected such information, we will delete it.
  

• State Notices (including California)

  • We do not sell personal information for money. If we “share” personal information for cross-context behavioral advertising or engage in targeted advertising, you can opt out via our cookie banner or by contacting [email protected].

  • California rights (CCPA/CPRA): California residents may request to know categories and specific pieces of personal information collected, sources, purposes, categories of disclosures, retention periods, and whether information was “sold” or “shared”; request deletion or correction; opt out of “sale/share”; and not be discriminated against for exercising rights. Submit requests to [email protected]. We will acknowledge within 10 business days and respond within 45 days (or inform you of any extension up to a total of 90 days). We will verify your identity and process authorized agent requests consistent with law. We do not use or disclose sensitive personal information for purposes requiring a “limit” link under California law.

  • Other states with similar laws (e.g., CO, CT, VA): You may have access, deletion, correction, portability, and opt-out rights. To appeal a decision on your request, contact [email protected] with “Privacy Appeal” in the subject.
    

• SLS as Service Provider/Processor

  SLS (Smart Listing Suite, powered by BizPilot 360) processes personal information on our behalf under written agreements and does not use such information except to provide services to us and as permitted by law.
  

• Third-Party Services

  The Site may link to third-party websites or services. We are not responsible for their privacy practices. Their policies govern your use.
  

• Changes to This Policy

  We may update this Policy. We will post the updated version with a new “Last Updated” date on this page.
  

• Contact Us

  Paula Pantaleo, Inc.

  201 Columbine Street, Suite 200 | Denver, CO 80206

  [email protected] | (720) 706-7233